Jakarta, 19 January 2022 – PT Telkom Indonesia (Persero) Tbk (Telkom) is committed to continuing to contribute to realizing digital transformation in all aspects of Indonesian people's lives. As a manifestation of the company's commitment to accelerate Indonesia's digital transformation, Telkom now has a new brand, Leap-Telkom Digital.

Leap is a new face and an umbrella brand for Telkom's various digital products and services to accelerate the digitization of Indonesian society. Leap is a digital innovator that delivers transformative solutions and products to support Indonesia's social and economic development. Leap is expected to support the growth of Indonesia's digital ecosystem in a bid to accelerate the realization of national digital sovereignty, in line with the government's target in the next few years.

Leap is Telkom's forefront in accelerating the realization of digitalization in various sectors and aspects of people's lives. “Leap is the core engine for transformation to realize Indonesia's digital sovereignty. Through various innovations that Leap has, there will be more digital solutions to improve the Indonesian people's quality of life. Leap's presence will have a big impact for Indonesia to compete and leapfrog to be on par with other developed countries in the world in a short time," Telkom Digital Business Director, Muhamad Fajrin Rasyid said

Telkom deemed it was important to have Leap as a brand that covers every transformative program and product that the company has. As an entity with a focus on digital transformation, Leap has a vision to be part of a digital technology company that can empower people to build a digital ecosystem to achieve Indonesia's digital sovereignty.

With the mission of digitizing through various innovations and digital acceleration, Leap will accelerate Indonesia's digital ecosystem through collaboration with the government, local champions, and global technology giants. “Leap provides innovative solutions to solve social and economic challenges through a variety of inclusive products and services, which can accelerate Indonesia's digitization. As the core engine of digitization, Leap will provide various solutions to improve people's living standards in the digital era," Fajrin said.

Leap is a letter word and each letter represents a word that symbolizes the commitment to digital transformation. Leap is an acronym with L representing look for progress, E for exploring new ideas to innovate, A stands for always giving good impact, while P represents providing solutions. Leap as a brand that always looks ahead, is open to ideas and innovation, and provides various solutions to bring positive impacts on people's lives.

The Leap logo represents the basic form of leaping forward towards digital sovereignty. This symbol also shows Leap as a core value in creating innovative, solution-based digital products that have a good impact on the country and continues to advance to achieve digital sovereignty. The combination of the letter L with the stylized right arrow icon on the Leap logo symbolizes a spirit that continues to accelerate unstoppably. 

Telkom will officially launch the Leap brand in February 2022 along with exhibitions showcasing Telkom's various superior digital products such as PaDi UMKM, BigBox, MySooltan, Agree, Logee, Pijar and other digital products. For more information, please visit https://leap.digitalbisa.id/ .

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