Targeting 8.3 Million Subscribers, IndiHome Improves Customer Service, Digital Product Innovations in 2020
Posted on : 2020-02-24 | Tags :

Jakarta, February 24, 2020 – IndiHome is a fixed broadband business of PT Telkom Indonesia (Persero) Tbk (Telkom) which continues to grow very rapidly and ended 2019 very well with the number of customers reached seven million and 48% revenue growth. IndiHome is also now available in 489 of 514 cities and districts in Indonesia. Starting 2020, IndiHome further strengthens its position as a fixed broadband market leader with a target of 8.3 million customers and revenue growth of up to 20%, which it aims to achieve by improved customer service, product innovation and attractive programs that would enhance the quality of the customer's digital experience. 

As a way to achieving the target, IndiHome has a sales strategy which includes focusing on IndiHome sales penetration through digital activation integrated with the new digital marketing platform, optimizing production equipment that has been and will be built, and packaging IndiHome sales with various interesting gimmicks such as IndiHome Joyful Happines, IndiHome Makes a Happy Home 2020 and others.
 
In addition, to maintain the quality of IndiHome services, IndiHome has strict operating standards in end-to-end fiber network withdrawals to customers’ homes. For the premium cluster and apartment segments, IndiHome is focused on rapidly deploying fiber networks to these locations and offering a new and more attractive business partnership model for apartment and premium clusters.
 
To achieve its target, IndiHome also continues to innovate by developing more creative digital products and in accordance with market needs. This time, IndiHome innovated a product, IndiHome Lite, that offers a subscription in pairs for two customers at the same time at an affordable price.
 
Siti Choiriana, Telkom Indonesia Consumer Service Director said, "IndiHome Lite is one of our commitments in offering services for all levels of society and introducing the digital lifestyle to the people of Indonesia. This is also one of IndiHome's steps in narrowing the digital divide in Indonesia."

On its interactive TV, IndiHome seeks to provide entertaining and quality shows, such as those that will be special features in 2020, namely the UEFA EURO 2020. IndiHome works closely with Mola TV App in broadcasting all UEFA EURO 2020’s 51 games on the Mola TV App available on IndiHome Interactive TV.
 
"Through the Mola TV App available on IndiHome Interactive TV, customers and the Indonesian public can watch all 51 UEFA EURO 2020 matches, including the exclusive 12 matches unavailable on other TVs. Therefore, we want to invite the people of Indonesia to get ready to enjoy these special moments with IndiHome," he said.

IndiHome continues to improve its customer service through its digital platform, myIndiHome. It is an application specifically developed to facilitate customers in managing their IndiHome accounts anywhere and anytime. Through the application, new customers can easily check IndiHome fiber networks to request installation of IndiHome in their desired location. The myIndiHome application also makes it easy for customers to add services (add-ons), file customer complaint, get billing information, get information on promotional offers and redeem IndiHome points that can be used at various partner merchants. It is expected that with myIndiHome, Telkom can continue to improve customer convenience in enjoying IndiHome services.

From improvement on IndiHome's customer service aspect, IndiHome continues to make more improvements to implement one-day service, so that customers do not have to wait for long to be handled by IndiHome technicians. IndiHome also makes it easy for customers to pay bills through various billing payment points. At present, customers can pay their IndiHome bills through various online and offline modes. Offline payments are available via ATM, auto debit accounts, credit cards and cash payments at bank tellers, Telkom Plaza, Kopegtel, Alfamart, Alfamidi, Pegadaian, Indomaret, Bright Food and Drink, and post offices, while online payments are available through internet banking, mobile banking, phone banking/bank call centers, SMS banking and of course through the myIndiHome application.

IndiHome's marketing program is also part of innovation. In 2020, IndiHome launched the "All Houses Can, Everyone Can" campaign to foster every Indonesian family’s confidence that they can reach out to the world from home through IndiHome services and content. In line with this, IndiHome also reflects the new spirit and image in becoming part of Indonesia’s progress towards realizing an advanced Indonesia. IndiHome believes that the nation’s progress is centered on the smallest scope of society, namely the home, through telecommunications services, media information, and quality edutainment.
 
"IndiHome always prioritizes its customers’ interests by continuing to improve the quality of service so that its products can be part of making the digital society a reality and eliminate the digital divide in Indonesia. IndiHome also hopes that it can always be a part of Indonesian families’ journeys to keep being a developed and globally competitive nation," Ana concluded.
 

Telkom Consumer Service Telkom Siti Choiriana at the IndiHome 2020 press conference in Jakarta (24/2). Starting 2020, IndiHome further strengthens its position as a fixed broadband market leader with a target of 8.3 million customers and revenue growth of up to 20%, which it aims to achieve by improved customer service, product innovation and attractive programs that would enhance the quality of the customer's digital experience.

Telkom Consumer Service Telkom Siti Choiriana (right) posed with Chief Operations Officer Mola TV Fery Wiraatmadja after IndiHome 2020 press conference in Jakarta (24/2). Through the Mola TV App available on IndiHome Interactive TV, customers and the Indonesian public can watch all 51 UEFA EURO 2020 matches, including the exclusive 12 matches unavailable on other TVs.

Telkom Consumer Service Telkom Siti Choiriana (right) tried to spin a ball after speaking at an IndiHome 2020 press conference in Jakarta (24/2). IndiHome seeks to provide entertaining and quality shows, such as those that will be special features in 2020, namely the UEFA EURO 2020. IndiHome works closely with Mola TV App in broadcasting all UEFA EURO 2020’s 51 games on the Mola TV App available on IndiHome Interactive TV.