Telkom's subsidiaries in the digital creative industry sector are increasingly gleaming on the global stage.

Jakarta, 2 September 2023 – The gaming industry has experienced rapid growth in recent years, particularly in Indonesia. Several Indonesian creations have captivated global attention and achieved impressive milestones, one of which is Paw Rumble. This arcade-casual genre game, developed by PT Nuon Digital Indonesia (Nuon), has surpassed one million downloads worldwide since its release in July 2023. Paw Rumble is the brainchild of Surabaya-based developer Grinsmile, incubated through the Indigo Game StartUp program and co-published in Indonesia in collaboration with Dunia Games-Telkomsel.

The game's success is attributed to robust support from users, communities, and influencers. Nuon Games actively engages with players through social media and forums, promptly responding to feedback. Partnerships with local and international influencers have expanded the game's reach, particularly in India, Pakistan, and Indonesia, where it boasts the largest user base.

Nuon Games and Grinsmile continue to sustain player interest by regularly introducing new levels, characters, and game modes. This strategy ensures ongoing engagement and enthusiasm among players.

The swift achievement underscores that creativity, dedication to quality, and effective marketing strategies yield remarkable results. "Paw Rumble's success highlights Indonesia's potential in the gaming industry, showcasing innovative gameplay, visually appealing designs, strong community backing, and effective marketing," Nuon Managing Director, Aris Sudewo said.

Aside from being a multiplayer game for up to four players, Paw Rumble features unique gameplay across three modes: overgreed, bomb, and letter. Each mode offers a distinctive experience, challenging players in ways different from traditional arcade games.

Visually, Paw Rumble captivates with its charming art style, showcasing six adorable animal characters in pixel art. These mascots – including Chipper, Beruskhya, Nekomon, Ducko, Carpy, and Poggu – appeal to players of all ages, enhancing the game's universal appeal.

To celebrate its milestone reaching one million downloads globally, Paw Rumble is offering a buy one get one Nekomon Skin promo for all players, valid from 21 August to 7 September 2023. Dive into the excitement of Paw Rumble, available for free download on the Play Store!

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